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Adroitent’s Sitecore CMS Implementation Helped a global professional solutions provider develop Mobile Audio Medical Education Platform and enhanced user engagement by 90%


90% Increase in User Engagement

99% Improvement in Learning Experiences

About the Customer

The customer is a global provider of professional information, software solutions, and services for the healthcare, tax and accounting, governance, risk and compliance, legal and regulatory, and Environmental, Social, and Governance (ESG) sectors.  The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide.

Business Challenge

The customer has an extensive healthcare professional’s user base and had to cater to their professional requirements. The customer needed a high-performing audio medical education platform which would work on both web and mobile for publishing clinical lectures enabling healthcare physicians to manage and complete their certifications on the go, assisting them in their professional development.

Solution Delivered – Implemented Sitecore CMS

After a careful evaluation of the customer requirements, a team of Sitecore experts were engaged to build the solution. Audio Digest is an audio medical education platform that publishes clinical lectures, which enables physicians to manage and complete their certifications and help them advance their professional development. Sitecore CMS was implemented as it is a powerful content management system that supports multichannel content delivery including websites, mobile apps, and other digital platforms. The CMS implementation helped the customer to manage multiple sites from a single content repository, making it easier to tailor content specifically for their mobile users.

Project Activities

  • Vision to production deployment: Adroitent team was involved from visioning of the product involving the initial requirements gathering and transitioning the concept to a fully functional release of the platform.
  • Architecture, design, and development: Crafted a scalable and secure architecture.
  • Database design, architecture, and implementation: Database teams were involved in establishing a robust database system to handle complex data securely.
  • Comprehensive data integration: Seamless integration of existing data into the new system was done.
  • Key performance metrics: Real-time analytics was provided to monitor and improve user experience.
  • Support and maintenance of project: Post implementation, Adroitent team provided technical enhancement and support to ensure optimal performance of the audio digest platform.
  • Agile Methodology: Scrum model was followed in implementing the solution, with two weeks sprint and a working model release every month. 

Technology Stack

The technology stack included Sitecore CMS, Insite Commerce, ATS, ASP.Net, Angular JS, C#, JQuery, JavaScript, CSS, and HTML for development. MongoDB, Think, and SQL Server were used for database management. Web Analytics tools such as Google Analytics, Hotjar, Adobe Analytics, and Sitecore Analytics were used for tracking the web analytics. Testing tools like Postman, Fiddler, TFS, and Git were used for quality assurance and version control.

Key Features Developed

Third-party integrations: The platform was made to seamlessly integrate with third-party E-commerce systems, certification services, media players, and CRM systems, thus providing a cohesive user experience.

Mobile accessibility: Responsive mobile apps developed helped physicians to access clinical lectures and were able to manage their certifications on the go.

Sitecore version upgradation: Upgrading Sitecore 8.0 to Sitecore 10.0 helped in improving the user experience as end users were able to access the customer websites at high speeds.

Business OutcomeImproved user engagement: The deployment of the Audio Digest platform has revolutionized the medical education of healthcare professionals and advanced their professional development with an improved user engagement by 90%.
Improved user accessibility and learning experiences: Physicians and other healthcare professionals were able to conveniently access clinical lectures and manage certifications from their mobile devices, improving their learning experiences by 99%.

Enhanced user experience: Seamless integrations with third-party systems and intuitive functionalities contributed to a user-friendly platform enhancing the user experience.