SaaS

Adroitent’s Kentico CMS Implementation for a leading global provider of professional services enhanced customer’s user engagement by 90% with a rich content repository

90% Increase in User Engagement

99% Improvement in Access to Content

About the Customer

Customer is a global provider of professional information, software solutions, and services for healthcare, tax and accounting, governance, risk and compliance, legal and regulatory, and Environmental, Social, and Governance (ESG) sectors.  The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide.

Business Challenge

The customer sought to enhance the user experience and wanted seamless accessibility of content across its multiple sites offering a plethora of content types, including Blogs, Videos, Journals, Newsletters, and Podcasts. The customer required the integration of diverse content sources while ensuring responsive design for tablets and mobile devices. Additionally, the customer also had some microsites dedicated to Continuous Education for which, they needed seamless integrations, to ensure a cohesive user experience for their customers.

Solution Delivered

The customer partnered with Adroitent for CMS Kentico Xperience implementation. After a thorough analysis of the customer requirements, a team of Kentico CMS experts were involved in implementing Kentico Xperience. Teams also integrated applications across the customer’s multiple sites to provide access to a diverse range of content including Blogs, Videos, Journals, Newsletters, and Podcasts. Additionally, our teams also ensured seamless accessibility on tablets and mobile devices enabling effective integration of their microsites dedicated to Continuous Education. 

Project Activities

• Vision to production deployment: Teams were involved from visioning of the product involving the initial requirements gathering and transitioning the concept to a fully functional release.
• Architecture, design, and development: Crafted a scalable and secure architecture.
• Database design, architecture, and implementation: Database teams were involved in establishing a robust database system to handle complex data securely.
• Comprehensive data integration: Seamless integration of existing data into the new system was taken up.
• Key performance metrics: Real-time analytics were provided to monitor and improve user experience.
• Support and maintenance of project: Post implementation, Adroitent team provided technical enhancement and support to ensure optimal performance.
• Agile Methodology: Scrum model was followed in implementing the solution, with two weeks sprint and a working model release every month.

Technology Stack

The technology stack used  for the project included C#.Net, ASP.Net, Kentico CMS, JavaScript, AJAX, jQuery, Bootstrap, HTML, Entity Framework, and SQL Server Database. Tools such as Visual Studio, TFS, Teams, Azure Boards, MSTest, Coverity, and Black Duck were instrumental in the development, testing, and subsequent maintenance of the project.

Key Features Developed as Part of CMS Implementation

Rich content repository: Admins were able to effortlessly upload and manage journals and articles, ensuring a dynamic and updated resource pool for medical practitioners and other professionals

Articles bookmarking: Users were able to bookmark articles for easy retrieval and reference, fostering deeper engagement with the content

Federated logins: Integration with social channels such as Gmail and Facebook enhanced user convenience and widened the user base with seamless access to the platform.

Password reset and account management: Critical features such as password reset, account merging, and anonymization functionalities enhanced the overall customer support experience, ensuring seamless user interaction and satisfaction.

Business Outcome
Improved user engagement: Empowered the customer’s content management platform with dynamic and updated resources, enhancing their user engagement by 90% through personalized bookmarking features and rich content repository.
Widened user accessibility: The scope and convenience provided with federated logins improved user accessibility by 99% with quick access to content. 
Increased monetization opportunities: Helped expand the revenue streams as users were able to purchase premium articles, thereby increasing the customer’s revenue streams. 
Improved brand visibility: With more user engagement due to personalized features and access to rich content, significantly improved the customer’s brand visibility. 
Improved end-user support: Seamless user interactions enabled within the platform improved end-user support capabilities.